Kliker
Go-to Market
A smart start for a new generation
Web design & development, UGC content, Marketing strategy
How to transform brand perception and attract the first users for a completely new service?
Kliker, a well-known programming school in Banja Luka, decided to make a bold shift in its business model. Instead of operating as a traditional programming school, they transformed into a "smart extended care" program for children aged 6 to 10 – the first of its kind to offer programming classes as part of extended care. However, the transition was far from easy: the challenge was to communicate to the audience that
Kliker now provides a completely new and innovative service while creating a platform that clearly conveys this change. Additionally, they faced the task of enrolling their first participants in the new format.
Our mission? To develop a digital presence and communication strategy that clearly represents Kliker's new mission and encourages parents to enroll their children in this unique program.
Focused on Results That Make a Difference
Create a Modern and Functional Website: Design a platform that effectively showcases Kliker’s new vision as a smart extended care program.
Communicate Innovation to Parents: Highlight the uniqueness of the extended care program and its benefits through authentic and engaging content.
Ensure Enrollment of the First Participants: Build trust among parents and help Kliker quickly establish credibility in this new format.
Before the Collaboration - Reputation of an Old School in a New Format
Kliker was well-known as a programming school, but transitioning to the concept of a "smart extended care" program required rebranding and shifting communication to target parents. As the first service of its kind in the region, the challenge was to clearly present the benefits this extended care program offers. Fortunately, Kliker had email lists from previous activities, which we leveraged for email campaigns that played a key role in facilitating the transition.
Collaboration Results
New Website Communicating Innovation: We developed a website that clearly conveys Kliker’s transition and presents the smart extended care program as a unique option in Banja Luka. The site is modern and effectively highlights all the benefits Kliker offers.
UGC Content Showcasing Value: Through authentic UGC content, we demonstrated the advantages of the smart extended care program. Parents were able to see real-life moments of how their children could learn and develop digital skills in a safe and nurturing environment. Check out their Instagram and TikTok accounts.
First Groups Fully Enrolled: Our strategy successfully filled Kliker’s first group of participants, laying the foundation for future growth and expansion of this innovative program.
Working with Enzo has been a truly refreshing experience. The team is incredibly adaptable and always ready to dive into every detail. They are approachable and transparent and their solutions are always concrete.
Manager @Kliker Produženi Boravak
