Kitchen Copilot
Go to Market
The Recipe for Success
Brand guide, Go-to-market, Consalting
How to build a community around a product that’s not fully developed yet?
Kitchen Copilot, an AI-driven culinary application, faced the challenge of entering the market while its key functionalities were still in development. The goal? The KC team aimed to gather user feedback on core features and explore additional possibilities. However, apart from a basic logo and inconsistent color scheme, they lacked visual materials aligned with modern standards and the sophistication of their advanced application.
Our mission? To lay the foundation for a brand ready for the global market and strategically position it within an incredibly competitive industry. We provided consultations and go-to-market guidelines, with a strong focus on building an engaged community.
Focused on results that make a difference
Enable founders without marketing experience to clearly understand the importance of brand identity.
Create a strong brand book that highlights the application's innovation, paired with a consistent visual identity tailored to long-term needs.
Conduct market research and provide guidelines for a phased market entry, focusing on building a community and adapting the product based on user feedback.
Before the Collaboration - Inconsistent Brand Identity
Kitchen Copilot had a visually disjointed identity and lacked a clear communication strategy. While the founders had a clear vision, without a marketing strategy, they were uncertain whether to emphasize the product's technical advantages or address user challenges.
Collaboration Results
Brand Guide: A comprehensive brand guide was developed, covering visual identity, communication tone, and brand guidelines.
Modernized Visuals: Visual elements were updated, aligned, and tailored for consistent communication.
Phased Market Entry: Clear guidelines for building a community and gathering feedback enabled the founders to refine the product before launch.
Confidence in the Brand: The founders now have clarity in communicating with users and developing the brand based on feedback.
I have nothing but phenomenal things to say about Enzo. Their accessibility, responsiveness, and professionalism have impressed us. We recommend Enzo to anyone, whether they need help with branding or digital marketing.
Founder/CEO Kitchen Copilot Inc
