DexyCo
Marketing
Strengthening the digital presence of a beloved toy store
Social media management, UGC content, Advertising, Consultations
How to strengthen engagement and sales through an improved digital strategy?
DexyCo, a leading chain of children's toy and baby equipment stores, sought to enhance and organize its digital presence. Previous agencies had left their profiles unpersonalized and without strategy, resulting in stagnant follower growth and declining engagement. Online sales were decreasing, and reports had been missing for months, leaving the DexyCo team without information for further action.
Focused on Results That Make a Difference
Revitalize Follower Growth and Engagement: Create quality, dynamic content that tells a story to re-engage the audience.
Establish a Structured Posting System: Implement a clear, organized schedule for posts to facilitate efficient and transparent communication with the DexyCo team.
Improve Return on Investment through Advertising: Revitalize online sales and rekindle excitement among the audience.
Before - Unorganized Presence and Lack of Growth
DexyCo faced challenges with inconsistent and unstructured social media management, lacking a cohesive communication strategy. Disappointed by previous approaches, they experienced declining follower growth, minimal engagement, and a drop in sales. The absence of regular posts and reports further hindered their ability to track results effectively.
Results:
Engaging UGC Content: Created interesting and authentic UGC content—videos and photos—that achieved over 900,000 organic views on a single network, with a cumulative number of views exceeding a million across all platforms. This revitalized DexyCo's profile and re-engaged the audience.
Organized Planning: Introduced a transparent system of monthly planning and approval of posts, enabling the DexyCo team to be involved in the process and ensure that each post aligns with their vision.
Impressive ROAS Figures: Our ads achieved a ROAS ranging from 14x to 30x, driving significant growth in online sales and restoring necessary visibility and financial results for DexyCo.
